One idea. Three ways to prove it.

ThruWire helps software companies decide what customer work their product should own, design the model and experience around it, and prove the result in functioning software. The core idea is simple: the product that maintains the work can carry more of the customer's job toward the outcome.

The ThruWire Pattern makes that idea buildable through an opinionated domain model, an autonomous dependency graph, a programmable agent interface, and a customer experience people can inspect and steer. Together they give goals, evidence, judgments, artifacts, actions, and outcomes a durable home.

Research makes the technical claims precise. Advisory applies them to a company's domain and customer job. Our working platform tests the recommendation in a functioning reference experience before a team commits to rebuilding its product around a slide deck.

The self-funded company is led by founders Seth Rosen and Josh Rosen. Their long-running product and engineering partnership includes building companies and enterprise products, published research, and the working ThruWire platform. We intend to help define what customer-facing software becomes next.