Co-founder · Product
Seth Rosen
A product leader and entrepreneur focused on data, enterprise software, and the product boundary. Seth founded HashPath and Topcoat, then led data products, AI, and developer experience at Snyk.
LinkedIn ↗Experience
We have dedicated our careers to customer-facing outcomes.
Across analytics, data infrastructure, developer tools, and security, we kept pushing the product closer to the decisions customers had to make and the work they had to finish.
Product judgment and systems engineering, together.
We work as one team from original research to product strategy to functioning software. The recommendation and the proof come from the same people.
Co-founder · Engineering
Josh Rosen
A systems engineer and engineering leader who has spent decades turning difficult technical ideas into durable products. Josh worked at Sun and Oracle before HashPath, co-founded Topcoat, led engineering at Snyk, and built the ThruWire platform.
LinkedIn ↗Four companies · One throughline
Four distinct companies, built around the same focus.
HashPath, Topcoat, Snyk, and ThruWire are different companies, products, and chapters—not iterations of one system. What connects our work across them is a shared focus: moving software closer to the customer's decisions, work, and outcome.
HashPath
Customer-facing analytics
Helped software companies turn their data into analytics customers could actually use inside the product.
Topcoat
Customer-facing data product
Built a customer-facing data startup around making complex product data useful. Topcoat was acquired by Snyk.
Snyk
Embedded security products
Built data, AI, and developer-experience products that brought security decisions directly into customer products.
ThruWire
Customer-facing outcomes
Now we help established software companies build the work models and agentic systems required to own more of the outcome.
Research → advisory → working proof